A national site here is rarely one site. It is one web design system carrying two languages, several regional variations and a set of obligations that differ depending on where a visitor happens to be sitting. None of that is difficult once it is decided early. All of it is expensive once the interface has been approved in a single language and somebody asks what the French version looks like.
Language parity is a layout requirement, not a translation line
French runs longer than English, often noticeably so across a whole page. Navigation labels wrap, buttons outgrow their containers, three column card grids fall out of alignment, and headlines written to a tight measure lose their rhythm. A web design approved in one language and translated afterwards will break in predictable places, and the repair usually happens under deadline pressure.
Insist that key templates are reviewed in both languages before sign off, using real copy rather than filler. Ask how language switching is handled in the interface, whether a visitor lands on their preferred version and stays there, and what happens when a page exists in one language and not the other. That last case is the one buyers forget, and it is the one that produces a dead end for a visitor who was ready to enquire.
What a web design shortlist in Canada actually contains
National searches return three quite different kinds of supplier. There are studios that work genuinely in both languages with writers and designers in each. There are studios that work in one language and subcontract the other, which is common and workable provided you know it is happening and the reviewer of the second language is named. And there are single language studios that will quote on a bilingual project without flagging the gap.
Ask directly. Who writes the second language version, who reviews it, and is that person part of the studio or a supplier behind it. Then ask to see a live bilingual site the team built and open both versions side by side, paying attention to the components rather than the homepage: a filtered listing, a multi step form, a date field, a table. Anyone can mirror a static page.
Regional content without building several sites
Most national organisations need pages that vary by province: a service that is available in some places, a price or condition that differs, a location list, a contact route. The web design decision is whether that variation lives in a template or in hand maintained duplicates.
Hand maintained duplicates are cheaper on day one and become unmanageable within a year, because every change has to be made in several places and one of them is always missed. Ask the studio to design a single template with variation built into it, and to show you what an editor sees when they add a new region. The editing interface is part of the design deliverable even though it never appears in the case study.
Accessibility obligations reach private organisations too
Public bodies are not the only ones with duties here. Several provinces extend accessibility requirements to private organisations above a certain size, and enforcement is real enough that large buyers now ask suppliers about it during procurement rather than after launch.
That places the work in the web design phase. Contrast, focus indication, heading order, form labelling and error messaging all get decided when the visual language is decided, and retrofitting them means redrawing components. Ask which conformance level the studio works to as standard, whether keyboard and screen reader testing happen inside its own process, and who signs off that the delivered templates meet it. WCAG 2.1 is the reference most briefs cite.
Reviewing work across a wide spread of working hours
Stakeholders scattered across the country do not share an afternoon. A web design review left at the end of one working day may not be read until well into the next, and a project with approvers at both ends of the map can lose most of a week to a single round of feedback.
Set the rhythm deliberately. One fixed review slot that genuinely suits everyone, written decisions rather than verbal agreement, a named single approver per stage, and a rule that unanswered feedback past a stated point counts as accepted. Ask how the studio has handled this before. Teams that work nationally have a process; teams that work with one city will improvise, and improvisation costs you rounds.
Where the money goes in a bilingual web design project
Buyers routinely underestimate two lines. The first is content: writing, adapting and reviewing every page twice, which is a larger job than translating a document because tone, length and emphasis all have to survive. The second is review capacity on your own side, since every template now needs two approvals and the second reviewer is often a single busy person.
Ask each studio to price content work separately from design work, and to state clearly whether adaptation of the second language is included, excluded, or handled by a partner. A web design quote that quietly assumes you will supply finished copy in both languages is not comparable with one that includes it, and the difference is usually the largest single variable between proposals.
Making national proposals comparable
Give every studio the same template inventory, the same regional variation list, the same content answer and the same approver structure, then let them differ on approach and team. Ask what arrives on final payment: editable design files, the component library, font licences held in your name, and a written licence to continue the work with someone else.
Collecting that from a national shortlist is a lot of coordination, and you can describe the requirement once and receive structured proposals against it instead. If the project turns out to be an application with an interface rather than a site, the right shortlist sits with firms that build and maintain web applications. If the identity itself is unresolved, settle that first with studios handling identity and visual systems. For the shape of this category across other markets, begin at the overview of website design agencies.