Edvido Agency Index — methodology
Version 0.1-pilot · last updated
The Edvido Agency Index scores digital agencies on publicly verifiable signals: what an agency publishes about itself on its own website, its public reputation and how visible it is in search and AI assistants. It is not a measure of the quality of work and not a recommendation.
Independence
- Positions are not for sale. Edvido membership, advertising or claiming a profile does not change an agency's score.
- Scores change only when the public data changes.
- The index is shown on pages that list agencies without paid placement.
Which agencies are included
Agencies are identified from public sources. An agency is ranked only if its own website can be checked; otherwise it is listed as "not ranked" with the reason (for example, the website did not respond).
Scoring (100 points)
| Category | Points | What is checked |
|---|---|---|
| Information transparency | 20 | HTTPS, about page, named team or founders, service list, physical address, phone or email. |
| Price transparency | 15 | A pricing or packages page; at least one published price. |
| Portfolio & proof of work | 20 | A portfolio page; case studies; named clients or testimonials. |
| Public reputation | 20 | Google rating (adjusted so a perfect score from a handful of reviews does not outrank a high score from hundreds), review volume and recency. |
| Communication & accessibility | 10 | Contact page or form; English-language website; an instant channel such as WhatsApp or chat. |
| Digital & AI visibility | 15 | Organization structured data on the website; whether ChatGPT, Gemini and Perplexity name the agency for fixed local queries. |
Verified, not found, unverified
Every criterion is marked ✓ verified yes, ✗ verified no / not found, ◐ partial or ? unverified. Unverified items score 0 points and are listed on the agency page as "unverified" — they are not negative findings. Each verified item links to the source page and the date we accessed it.
What we do not measure
- The quality, results or price of the work an agency delivers.
- Whether the information an agency publishes is accurate.
- An agency's financial standing, licences or legal compliance.
Corrections
Agencies can claim their profile or send a correction from their agency page or to info@edvido.com. Verified corrections are applied with an entry in the agency's change history.