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PR, in other words, Public Relations is managing your overall relationship and communication with the public. PR can be helpful for people who are active in the media or business world and also organizations. Public Relations is essentially a way of communication. Everyone uses social media and other media channels on a daily basis. In the digital age, words and opinions spread faster and create more responses. The media and public opinion have a greater and faster power to create a solid and measurable impact on people’s and organization’s reputations and related profits. With the help of Public Relations, your company can establish a robust relationship between your company and its customers. You can utilize various Public Relations tools such as creating campaigns, creating partnerships with influencers, using both traditional and digital media channels, and creating launches and advertisements. To sum up, public relations is basically the way your brand presents itself to the public and organizes public perception of your brand’s image.
A Public Relations agency is an agency that specifies creating, maintaining, organizing, and structuring public relations campaigns. PR is a long, multi-faceted process that requires effort from professional teams. Public Relations starts by analyzing the public’s opinions and preferences. That is why having high-quality analytics systems and experts on the PR team is essential. Of course, the analysis part does not end with analyzing what the public wants: the company needs to be analyzed as well. What is your company’s brand image? A company must develop and create a cohesive brand image in order to achieve sustainable success in the marketplace. Many big companies can form examples of using a significant brand image to improve their image. For example, McDonald’s used the slogan “Happy Meal” and created a brand image that highlights McDonald’s as a “family dinner” place. This branding worked really well for a long period of time, however especially with the increased individualization of the younger generation in Western societies; McDonald’s had to adopt a new brand image. McCafe’s are created and added to the existing brand image. This case of McDonald’s showcases the importance of creating a brand image that is aligned with society’s needs and cultural changes. Adapting the changes and creating and reinforcing a new brand image is what a PR agency does. A PR agency essentially transfers your brand image to your target market and creates a communication bridge between your brand and your customers.
A Public Relations agency operates with a team that consists of analysts, public relations experts, communication experts, and so on. A Public Relations agency creates simple public relations strategies for the brand. There can be Public Relations teams within the organization or an organization can work with an independent public relations agency. In some cases, a hybrid model might be applied. A Public Relations agency creates plans for public relations matters such as organizing influencer partnerships, campaigns, and press releases. There are many examples of influential and groundbreaking Public Relations campaigns. Let’s recall a few of them. Nike’s “Just Do It” campaign, Dove’s “Campaign for Real Beauty”, and P&G’s “Thank You Mom” are a few of them. Public Relations campaigns can create a socially favorable message such as Dove and Victoria’s Secret (A Body for Everybody campaign) did in their campaigns. These two examples examined the unrealistic beauty standards put on women and aimed to create awareness about body positivity. Also, as technology advances more and more through the generations, new methods for PR are used. For example, some PR campaigns might utilize interactive Billboards and filter technologies to announce their products. Other tools such as virtual reality exhibitions are also a nice opportunity for Public Relations campaigns. Of course, creativity existed long before technology advanced! There are too many ways of being creative and “wowing” people with thoughtful and well-designed PR campaigns. One of the latest PR success examples is Barbie: Margot Robbie wore recreated outfits of Barbie dolls on the press tours, and it definitely was a simple but very impressive PR. That is essentially what a PR agency aims to do.
If you want to succeed in PR, you need to work with the leading PR agencies in your region. Because, PR, as the name suggests, focuses on the relationship between the brand and the community. If you want to deliver your desired message, you need to “talk in their language”. This includes incorporating unique cultural values, traditions, holidays, and humor. Now, let’s investigate the best PR agencies in different regions of the world.
The USA has a leading position in the world in many different fields such as politics, economy, culture, fashion, and education. With its leading position, the USA is the center of many organizations and PR agencies. There are numerous successful PR agencies in the USA, such as:
- Communication Strategy Group
- Pointman News Creation
- Channel V Media
- The Ascendant Group
- 10 to 1 Public Relations
Europe has a leading position in the world with its rich culture and history, economy, and political position. There are numerous very successful, global brands and companies based in different countries of Europe. With its culturally rich, socially secure, and resourceful work atmosphere, Europe has many talented and creative PR firms, such as;
- Sophie Candau Communication
- Catherine Miran PR Agency
- Spark Relations Publics
- Fourth Day PR
- M. C. M. Consultants
The United Kingdom has a rich history and global impact on the world. The United Kingdom is one of the most influential countries. The United Kingdom also has many successful PR agencies, such as:
- Code Red Security PR Network
- Believe Advertising & PR
- Tiga Creative Marketing
- Core Design Communications
- Digital Rainmaker / Ecommerce & SaaS SEO
Canada has a global impact on business, economy, politics, and many other fields. Canada is also a center for many different global organizations. You can also work with the top-ranked PR agencies in Canada, such as:
- Mind Meld PR Inc.
- Pointman News Creation
- Jelly Digital Marketing & PR
- We Feature You
- Yulu Public Relations Inc.
Australia is the only country that is also a continent in itself. Australia has a leading position with its global cities such as Sydney, education, and business. You can have a chance to work with the top-tier PR agencies in Australia, such as;
- Believe Advertising & PR
- Berkeley Communications
- The Buzz Group
- InsideOut Public Relations
- Promedia Public Relations
Asia is one of the biggest and most diverse continents with its large population and dynamic structure. There are many different countries and cultures within Asia that have a leading position in different industries such as; agriculture, technology, tourism, and so much more. Some examples among the many premier PR agencies in Asia can be listed as;
- Shangai Niutui Information Technology Co., Ltd.
- Craft Lifestyle & Luxury PR
- Prexpo Communication Limited
- Renhe Shuzhi Technology Co., Ltd.
- Shangai Brandigo Advertising Co., Ltd.
The Middle East and North Africa (MENA) region is the reason that one of the most ancient civilizations and societies emerged. The MENA region has a rich and diverse cultural heritage and there are multiple very popular PR agencies in MENA, such as;
- NEFA Public Relations Agency
- TIME Public Relations / TIME PR
- PRactice Communications Management
- Lorbi PR Tanıtım ve Halkla İlişkiler
- GoodWorks İletişim Danışmanlığı
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Country |
PR Events |
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Cannes Lions International Events of Creativity |
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Cannes Lions International Events of Creativity |
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Cannes Lions International Events of Creativity |
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Canadian Public Relations Society (CPRS) Achieving Communication Excellence (ACE) Awards |
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B&T Awards |
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Cannes Lions International Events of Creativity |
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The Bulgarian Association of PR Agencies (BAPRA) |
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Athens International Public Relations & Communications Conference |
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PR Summit Belgium |
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The Swedish Public Relations Association (SPRA) Awards |
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Public Relations Consultants Association of India (PRCAI) Awards |
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China Public Relations Awards |
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Istanbul PR Summit |
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Dutch PR Awards |
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Polish Public Relations Awards |
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German Public Relations Awards |
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Spanish Public Relations Association (DIRCOM) Awards |
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Italian Association of Public Relations (ASSOREL) Awards |
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Brazilian Association for Business Communication (ABERJE) Awards |
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PRINZ Awards |
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Korean Public Relations Society (KPRS) Awards |
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Middle East Public Relations Association (MEPRA) Awards |
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PRISM Awards |
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International PR Association (IPRA) Golden World Awards |
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Country |
PR Campaigns |
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United States |
“Think Different” by Apple |
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United Kingdom |
“Missing Type” by NHSBT |
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Ireland |
“FCK” by KFC UK § Ireland |
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Canada |
Harlequin Office for the Preservation of the Kiss |
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Australia |
“Come and Say G’day” Torusin Australia |
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France |
“Venez Comme Vous Etes” by McDonald’s |
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Bulgaria |
EE MUSIC (Energy Efficient Music Culture) project by United Partners |
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Greece |
Love Letter from Athens, Greece |
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Belgium |
The Alzhemeir League, simplified stories, by DDB Brussels |
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Sweden |
Volvo “Vintersaga” |
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India |
#StayHome StaySafe campaign |
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China |
Chinese New Year Campaign by AirBnb |
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Turkey |
Messi and Kobe Bryant by Turkish Airlines |
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Netherlands |
‘High Five’ campaign by Dutch airline KLM |
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Poland |
“It happened to the best” by OLX |
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Germany |
The Spider and The Window by Samsung Galaxy |
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Spain |
Keep Calm and Siesta by Siesta & Go |
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Italy |
“The Kidmas Project” by Sky Italia |
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Brazil |
#avozdatorcida (#thevoiceofthefans) by Santander's |
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New Zealand |
“If You Seek” by Toursim New Zeland |
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South Korea |
Rihanna Fenty Beauty Social Media PR Campaign |
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Egypt |
“If It Bothers You, Change it” by McDonals Egypt |
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South Africa |
#NoExcuse Bride Armour campaign |
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United Arab Emirates |
Liquid Billboard by Adidas |
Global businesses can use PR to deliver a unique and harmonious brand image across different countries and markets. Having a well-created PR means that a global organization has a solid, unified global image and still manages to communicate with unique cultures effectively through PR. To manage these results, global businesses need to collaborate with a PR agency.
Local businesses can use PR to create and represent a harmonious brand image that will benefit the brand. Creating such an image and presenting it through effective PR can benefit local businesses immensely.
Startups are dynamic and innovative organizations that create hands-on learning and growth opportunities. PR can help startups announce the unique qualities of the organization which can help them access more resources, collaborators, mentors, and investors.
We live in an incredibly fast-growing environment with the latest technological advancements. It is not much to claim that humankind has never experienced such rapid shifts and improvements in such a short period of time ever before in history. Considering this basic factor, the future of PR must adapt to technology and what technology offers us as new relationship and communication opportunities. The future of PR consists of increased use of social and digital media, artificial intelligence, virtual reality, artificial reality, and so much more.
First you need to check whether the PR agency has experience in your company’s unique industry. Having this alliance between your company and the PR agency’s experience will create a better understanding of your target audience, media landscape, and messaging nuances, leading to more effective campaigns.
You need to consider the PR agency’s overall success with their previous PR projects by checking their track record. You can measure the success of a PR agency by checking how much agency media coverage is, how they manage crises, and achieve strategic goals.
Choose an agency that is innovative and creative. Creative and innovative storytelling is critical in a PR campaign to achieve the desired success.
Communication is key in a PR agency, as the name suggests: Public Relations. Being responsive, creative, and collaborative is essential.
You need to check the alignment of your brand’s budget and the PR agency’s pricing. This involves understanding what is your company’s expected return on investment (ROI) from the PR agency.
Having a wide network is key to the success of Public Relations as it allows more connections to be made. Evaluate the agency's media relationships and network within your industry. Having strong connections can help with media advertisements and partnerships to enhance your brand's visibility and improve your brand’s image.
Don’t forget to check whether the PR agency you plan to work with offers integrated services aside from traditional PR. These integrated services might include digital marketing, social media marketing, and content creation. Combining both traditional and digital media in your PR campaign can create better results. This kind of holistic approach can improve the impact of your PR efforts on your target audience.
Travel and tourism industries make up a large portion of global industries. Travel and tourism industries bring people joy, enjoyment, relaxation, culture, adventure, experience, and so much more. Nearly all year round, a sizable number of tourists travel all around the globe. If you collaborate with a PR agency, as a travel and tourism business, you can reach the majority of visitors in your area, and get the most results out of this booming industry.
e-Commerce businesses have a minor but crucial role in our routine everyday tasks, such as grocery buying, clothes purchasing, appointment scheduling, and clothing selection. That is the reason why eCommerce enterprises need to partner with a PR agency. This partnership can help them have greater access to their target market.
Choosing a medical or healthcare company is always a delicate, fragile, and important decision for the majority of people. The costs and quality of services provided by the medical and healthcare industries are frequently questioned. For this reason, every medical or healthcare organization must collaborate with a public relations firm to project a trustworthy picture of their medical, healthcare company. By doing this, medical or healthcare companies can reach a greater number of customers who require their services.
There is no doubt that we are currently in the era of technology. The recent years are filled with groundbreaking technological advancements that will potentially change the course of history and our human experiences on earth. Many critical advancements including artificial intelligence, virtual reality, and artificial reality emerged. Technology companies are in both critical and advantageous positions in light of these advancements. You need to combine with a skilled and professional PR agency to deliver your technological company’s values to your target audience.
As many famous sayings suggest: “Education is the backbone of society”. Only with quality education we can raise a well-educated, highly-skilled generation, and hand down a better world for future generations. Education companies have an important role in delivering education opportunities to people. As an educational company, you can turn your intended educational chances into helpful and informative opportunities for students by using PR services.
To establish a trustworthy and polished brand image for their upcoming business collaborations, B2B enterprises all around the world can work with a professional PR agency.
Real estate is one of the most appealing industries all around the world. Owning or buying a home is an emotionally loaded process for many people. Most individuals dream about buying their first houses long before the action. With the global recession after COVID–19 the real estate market is restricted. That is why creating a reliable, economically advantageous profile as a real estate company is important. To create such an image and appeal to buyer’s both logical minds and emotions, you need to work with a PR agency as a real estate company.
Manufacturing is the process that every concrete industry goes through behind the curtains. Clothes, automobiles, technological devices, make-up and skincare products, prepared foods, and so much more go through a manufacturing process. As a manufacturing company, you need to work with a PR agency to access your target audience based on the niche your manufacturing focuses on.
Automotives are now a part of most people’s daily lives. Automotives serve many functions and make people’s lives easier by creating freedom of movement and travel. They can also serve additional benefits with the owners’ emotional connection to the brand. The automotive industry can use PR services to deliver messages to its target audience. Is the automotive targeted towards families? Then PR can help you access families looking for a car, and prefer your brand over others. The same can be applied to the luxury consumerism of automobiles. PR is what makes your brand achieve this luxury product level above nothing else. The same can be applied to any other automotive devices targeted for different needs such as tractors and busses. The automotive industry can use PR to access their clients and create a unified image.
The energy and utilities sector is a sector that is critical in our day-to-day lives. Energy and utilities companies are also major players in global economies and the political interactions between countries. As a company in the energy and utilities sector, you can work with a PR agency to regulate the communication between your company and business partners and even other countries.
Pharmaceutical companies play a role in most people’s daily lives. Whether it is to access a safe option for a necessary medicine or to have access to a safe sunscreen or a moisturizer, people interact with pharmaceutical companies. As a pharmaceutical company, you need to create a reliable brand image, and working with a PR agency can help you achieve this image easily.
|
Country |
Total Number of PR Agencies |
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United States |
12650 |
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United Kingdom |
2102 |
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Ireland |
164 |
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Canada |
487 |
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Australia |
232 |
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France |
138 |
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Bulgaria |
64 |
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Greece |
44 |
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Belgium |
68 |
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Sweden |
75 |
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India |
353 |
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China |
96 |
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Turkey |
171 |
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Netherlands |
133 |
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Poland |
126 |
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Germany |
328 |
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Spain |
166 |
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Italy |
225 |
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Brazil |
197 |
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New Zealand |
56 |
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South Korea |
89 |
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Egypt |
84 |
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South Africa |
79 |
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United Arab Emirates |
290 |
