Social Media Image Sizes for All Networks in 2025: The Ultimate Guide

In the quick and efficient social media marketing environment, having your photos optimized for each platform is a must. Employing proper picture dimensions keeps your photos free of awkward cropping, pixelation, and poor performance that can occur when your photos don't have the proper format.

This guide addresses the most updated social media picture dimensions for 2025 for Twitter (X), LinkedIn, Pinterest, YouTube, TikTok, Threads, and Facebook. For added value, expert best practices and tips for best performance in your social posts have been included.

If you're actually interested in creating your brand through social media, having a skilled digital agency collaborate with your requirements and deliver high-converting artwork is critical. Edvido invites best-rated agencies to collaborate with your specifications and present your best-fit service providers.

Facebook Image Sizes (2025)

Facebook remains one of the biggest social networks, with over 3 billion monthly active users worldwide. Regardless of whether you're creating a business page, creating sponsored ads, or simply updating your daily posts, having an awareness of correct Facebook picture dimensions is important for having high-quality, appropriately formatted photos.

From Facebook post dimensions to cover picture dimensions, correct formats can prevent cropping, pixelation, and low performance. Not only that, but even ad picture dimensions for Facebook, Facebook story dimensions, and even dimensions for Facebook event cover have specific requirements to look professional and optimized for both desktop and mobile visitors.

If you're having a problem with optimizing your Facebook, then Edvido can assist in connecting with expert social media agencies with expertise in Facebook marketing strategies.

Latest FB Image Sizes:

Best Practices for Facebook:

• Optimize for mobile-first, as most users scroll on their phones.

• Use PNG or high resolution JPG for sharper visuals.

• Limit text overlay to less than 20% of the image to improve ad performance.

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Instagram Image Sizes (2025)

With over 2 billion monthly active visitors, Instagram is a picture-first platform, making correct dimensions essential for high engagement. Whether posting square, portrait, or landscape photos, having the right dimensions for an Instagram picture prevents cropping and keeps your image sharp and in view.

For businesses and influencers, understanding Instagram Reels dimensions, IG carousel image sizes, and profile picture sizes is crucial for making your content look professional. Additionally, ad dimensions must meet Meta’s resolution requirements for approval and best ad performance.

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Latest IG Image Sizes:

Best Practices for Instagram

• Prioritize portrait posts (1080 × 1350) for better mobile optimization.

• Avoid placing text too close to the edges, particularly in stories.

• Maintain a consistent theme and branding for higher recognition.

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X Image Sizes (2025)

Twitter, now rebranded as X, is a high-speed platform where bold visuals can significantly impact engagement. Using the correct Twitter post image sizes and header dimensions ensures increased visibility, shares, and engagement.

To optimize for Twitter/X, use proper profile picture dimensions, in-stream image dimensions, and ad image dimensions. X account photos require high resolution, and Twitter card images should be optimized for link previews.

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Latest X Image Sizes:

Best Practices for Twitter (X):

• Use landscape images for better visibility in feeds.

• Keep image text short and concise.

• Ensure images stay under 5MB for faster loading speeds.

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LinkedIn Image Sizes (2025)

LinkedIn is the leading social platform for B2B, and high-quality images and professional branding contribute to credibility and networking success. Properly formatted profile pictures, cover images, and post images help maintain a polished and professional appearance.

For businesses, correct LinkedIn company logo sizes, cover image dimensions, and ad sizes are crucial for brand consistency. Additionally, LinkedIn carousel post sizes and Life Tab image dimensions should be optimized for better engagement.

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Latest LinkedIn Image Dimensions:

Best Practices for LinkedIn:

• Use professional headshots for profile images.

• Keep banner images simple and on-brand.

• Upload PNG files for sharper resolution.

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Pinterest Image Sizes (2025)

Pinterest is highly visual, with vertical images performing best. Pinterest pin size, Pinterest board cover size, and Pinterest profile picture size must be optimized to improve visibility and engagement on the platform.

The best Pinterest image dimensions are 2:3 aspect ratio (1000 × 1500 px), which ensures that your pins look great across all devices. Additionally, for advertising, using the correct Pinterest ad size and Pinterest story pin dimensions can help maximize click-through rates (CTR) and conversions.

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Best Practices for Pinterest:

• Stick to a 2:3 aspect ratio for optimal pin performance.

• Use bright, engaging colors to grab attention.

• include text overlays sparingly to keep focus on visuals.

Want an expert Pinterest strategy? Edvido can connect you with top Pinterest agencies.

YouTube Image Sizes (2025)

YouTube is a global search engine ranked second, making YouTube video thumbnails, channel banners, and profile photos essential for branding and engagement.

Using the correct YouTube thumbnail size (1280 × 720 px) can increase video clicks, while a well-designed channel banner (2560 × 1440 px) ensures your page looks polished across desktop, mobile, and TV screens.

For content creators, understanding YouTube Shorts dimensions, profile picture sizes, and community post image dimensions is crucial for crafting high-quality, engaging visuals.

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Latest YouTube Image Dimensions

Best Practices for YouTube:

• Use bold, readable text in thumbnails.

• Keep channel banners within the safe zone (1546 × 423 px).

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Your Social Media Presence in 2025

Using the correct social media image sizes ensures your content appears professional, eye-catching, and engaging. Staying up to date with Instagram dimensions, Facebook post sizes, Twitter (X) headers, LinkedIn profile pictures, YouTube thumbnails, and Pinterest pin sizes allows your brand to stand out in crowded social feeds.

Want to enhance your social media visuals? Skip the trial and error—work with professionals!

With Edvido, you gain access to leading agencies specializing in social media content creation, branding, and marketing strategies.

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