Instagram influencers thrive on trends and statistics when it comes to marketing in 2025.
If you like to spend your time on Instagram and keep up with the latest trends in influencer culture, look out for who is gaining followers and becoming more popular on social media.
Here are the top 15 influencers predicted to rule Instagram in 2025, plus some stats and fun facts about the ever-growing influencer marketing sector. Keep reading!
Huda Kattan - @hudabeauty
The beauty mogul Huda Kattan @hudabeauty will remain one of the strongest voices on Instagram in 2025, with more than 54 million followers. Huda, who's the founder of global cosmetics powerhouse Huda Beauty (@hudabeauty), is famous for her beauty tutorial and product launch highlights on the channel.
She runs one of the largest beauty empires today, so it's no surprise that Huda is an influencer you should watch. She takes us behind the scenes of her burgeoning empire.
Zach King - @zachking
Social media wizard Zach King dominates Instagram with over 29 million followers, dazzling viewers with his spectacular editing and magic. Zach was first known on Vine for creating "magic vines" and now has adapted his eye-catching magic style to Instagram.
You will learn creative video editing techniques and be wowed by his magical creations every day as you follow Zach. His page is a great place to add a little wonder and surprise to your feed.
Aimee Song - @aimeesong
Fashion and lifestyle influencer Aimee Song has more than 7 million followers. She is divulging jet-set jades, designer duds and memorable styling tips with fans. As an influencer, she provides coveted, candid glimpses into the universe of fashion through her lens.
Aimee Song is one of the best influencers to keep up with and follow in 2025. If you are looking to refresh your look and trends, her carefully curated feed will inspire you to step up your fashion game.
Kayla Itsines - @kaylaitsines
Fitness influencer Kayla Itsines has created a loyal following of over 15 million through her workout programs and healthy recipes. She teaches women how to rise stronger and become healthier.
Kayla certainly will continue engaging and inspiring her following with authenticity in 2025. Whether you want to get buff, stay fit or lose weight Kayla has the tricks and workouts to make it happen.
Chiara Ferragni - @chiaraferragni
Fashion entrepreneur Chiara Ferragni has approximately 28 million followers. She posts her glamorous lifestyle on her blog The Blonde Salad. It is where she also works with major brands. In 2009, she was one of the first movers that kick-started fashion influencers.
By now, Chiara has set herself apart as a style icon and queen of taste. In 2025, catching up with her is a necessity if you want new collections, red-carpet looks and top fashion collaborations as she continues rolling out the influence.
Danielle Peazer - @daniellepeazer
Danielle Peazer, who is a former dancer has gained over 1 million followers by posting content as an expert in dance and fitness. From home dance-inspired workouts to carve, tone, and get that heart rate up - her channel has you covered.
If hitting the dance floor for some exercise is one of your 2025 aims, Danielle's scene posts will basically give you a power boost and make you want to start moving each and day get down with her positive dance cardio routines set to simplified hits.
Nikkie de Jager - @nikkietutorials
Beauty vlogger and makeup artist Nikkie de Jager transforms herself and sometimes other celebrities using her industry knowledge and skills. She is amassing a following of over 19 million people on YouTube and Instagram. She is recognized for her creative, and artistic endeavors as well as her honest reviews of products.
If you are looking to up your makeup game in 2025, following Nikkie is a no-brainer. She shares inspirational beauty looks from wearable glam to editorial art on her account. If you decide to learn the extraordinary world of beauty, Nikki will make each day more beautiful and confident.
Lele Pons - @lelepons
Widely popular Lele Pons is a multi-talented entertainer known for her funny Vine videos, boasting of over 53 million social media followers. Over on Instagram, she provides an intimate peek at her travels, collaborations and shows.
So, why should you follow her? To see Lele continue to create quality comedic content post-2025, of course. You will get a lot of good laughs scrolling through her account. She has a young energy and her sarcasm is infectious.
James Charles - @jamescharles
Makeup artist and beauty influencer James Charles has over 20 million followers on his account, showcasing bold, runway-worthy makeup looks while partnering with major brands. He initially rose to fame as CoverGirl's first male spokesperson.
If you see 2025 roll in with all the makeup looks, his edgy colorful ones will jumpstart your creativity. He offers an an endless fountain of beauty inspiration to his followers.
Kylie Jenner - @kyliejenner
Kylie Jenner plays to her 300m+ following as the owner of the successful Kylie Cosmetics line. Fans who follow her on social media get to see her new business hustle, mom life and lifestyle.
By now, Kylie has already established herself as an icon in beauty and influencer 101. As one of the youngest entrepreneurs in the world, If you need any inspiration for your beauty products in 2025, you need to follow her.
Dwayne Johnson - @therock
Dwayne "The Rock" Johnson has 394 million followers. With more than 300 million fans, The Rock uses his powerful Instagram voice to encourage people to be fit and well as well as promote himself as an actor and producer. His account encourages fans with gym sessions, dieting tricks and motivational lines.
If getting hyped and making fitness gains is your aim for 2025, The Rock can give you the hormone cocktail to grind on a daily basis. His positive energy is infectious.
Selena Gomez - @selenagomez
Selena Gomez does well to use her unbelievable fan base (roughly 423 million) to allow fans glimpses into her music career and personal life while also using that same account very often as a mental health awareness platform. She tries to be a positive influence.
If you are inspired by Selena wearing up with all the details about her health journey then you should consider following in 2025. The focus of her account is to share messages about kindness, wisdom, and hope.
Emma Chamberlain - @emmachamberlain
The lifestyle influencer Emma Chamberlain has reaped over 15 million followers by being horizontal in her relatability and producing content from everyday vlogs to unique coffee recipes. Through her bizarre character, she is able to relate to the masses.
What makes Emma's style of content stand out is how real it feels. Her account is the sort of social media that seems lifelike if it exists at all in 2025. Through her videos, you will feel that you know her intimately.
Gigi Hadid - @gigihadid
Gigi Hadid, one of the most sought-after supermodels today, offers her 77 million followers an inside look at her fashion life and collaborations. She collaborated with many brands including Chanel, Prada and Michael Kors.
In 2025, following Gigi will give enviable access to her world of runways, photo shoots and model-off-duty looks. We get pure fashion eye candy and inspiration from her profile.
Bella Hadid - @bellahadid
Close on the heels of her sister, supermodel Bella Hadid ranks here too with established partnerships and 60 million plus followers to market things like Dior, Bulgari and Hugo Boss products.
Bella immediately brings an edge with her street style and model-off-duty vibe. Fans relate to her as if she's one of their friends instead of a supermodel that no one could touch.
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