The full report
According to Edvido's analysis of 652 performance marketing (PPC) agencies listed on Edvido (October 2026), the median minimum project size is $1,000. 59.5% of firms that publish a minimum accept projects from $1,000, while 14.6% start at $10,000 or more.
This guide uses Edvido's own listing data, not survey estimates. The sample is every firm on Edvido's global directory pages whose profile lists Pay Per Click as a service line, counted once. Every number below comes from the downloadable dataset and is explained in the methodology section.
Key findings
- 553 of 652 firms (84.8%) publish a minimum project size.
- 3.6% require $25,000 or more to start a project.
- 38.2% are small teams of 2-9 people.
- Highest share of $10,000+ minimums: United Kingdom (23.5%, n=85). Highest share of $1,000 minimums: Germany (75%, n=20).
- Minimums rise with team size: 8.1% of 2-9-person teams start at $10,000+, against 26.2% of 50-249-person teams.
How much do performance marketing (PPC) agencies charge? Minimum project sizes
Share of the 553 performance marketing (PPC) agencies that publish a minimum project size, by band.
| Minimum project size | Share of firms |
|---|---|
| $1,000 or less | 59.5% |
| $5,000 – $9,999 | 25.9% |
| $10,000 – $24,999 | 11% |
| $25,000 – $49,999 | 2.7% |
| $50,000 or more | 0.9% |
Performance Marketing pricing by country
Countries with at least 20 firms publishing a minimum. Percentages are shares of firms with a published minimum; “Start at $1k” = minimum of $1,000; “Small teams” = share of listed firms with 2-9 people.
| Country | Firms listed | With a minimum | Median minimum | Start at $1k | $10k+ minimum | $25k+ minimum | Small teams |
|---|---|---|---|---|---|---|---|
| United States | 237 | 202 | $1,000 | 51% | 16.8% | 5.4% | 35% |
| United Kingdom | 112 | 85 | $1,000 | 60% | 23.5% | 3.5% | 41.1% |
| Canada | 44 | 42 | $1,000 | 61.9% | 14.3% | 7.1% | 54.5% |
| Australia | 38 | 32 | $1,000 | 68.8% | 3.1% | 0% | 45.9% |
| Germany | 25 | 20 | $1,000 | 75% | 5% | 0% | 44% |
Pricing by region
| Region | Firms listed | With a minimum | Median minimum | Start at $1k | $10k+ minimum |
|---|---|---|---|---|---|
| North America | 281 | 244 | $1,000 | 52.9% | 16.4% |
| UK & Ireland | 123 | 95 | $1,000 | 62.1% | 22.1% |
| Western Europe & Nordics | 78 | 68 | $1,000 | 61.8% | 13.2% |
| Central & Eastern Europe | 43 | 35 | $1,000 | 62.9% | 14.3% |
| South & Southeast Asia | 43 | 41 | $1,000 | 80.5% | 4.9% |
| Australia & New Zealand | 41 | 35 | $1,000 | 68.6% | 2.9% |
| Middle East & Africa | 28 | 26 | $1,000 | 69.2% | 7.7% |
Does team size change the price?
Larger teams usually set higher minimums: they carry more overhead and target bigger budgets.
| Team size | Firms with a minimum | Median minimum | Start at $1k | $10k+ minimum |
|---|---|---|---|---|
| 2-9 people | 210 | $1,000 | 67.1% | 8.1% |
| 10-49 people | 272 | $1,000 | 55.5% | 16.5% |
| 50-249 people | 65 | $1,000 | 52.3% | 26.2% |
Performance Marketing pricing by city
City pages with at least 10 firms publishing a minimum, highest median first. Each city is a small sample: use it as a direction, not a quote.
| City | Country | With a minimum | Median minimum | Start at $1k | $10k+ minimum |
|---|---|---|---|---|---|
| Houston | United States | 12 | $5,000 | 41.7% | 25% |
| Leeds | United Kingdom | 10 | $5,000 | 30% | 20% |
| Chicago | United States | 13 | $5,000 | 46.2% | 15.4% |
| San Diego | United States | 13 | $5,000 | 30.8% | 15.4% |
| New York | United States | 14 | $1,000 | 64.3% | 21.4% |
| Los Angeles | United States | 11 | $1,000 | 54.5% | 18.2% |
| Birmingham | United Kingdom | 12 | $1,000 | 66.7% | 8.3% |
| Miami | United States | 12 | $1,000 | 58.3% | 8.3% |
| Bangkok | Thailand | 13 | $1,000 | 76.9% | 0% |
| Utah | United States | 12 | $1,000 | 83.3% | 0% |
What drives the cost of pay-per-click and performance marketing
The minimum project size tells you where an agency starts. The final quote depends on scope:
- Ad spend vs. fee: management fees come on top of the budget you pay to the platforms.
- Pricing model: flat retainer, percentage of spend or performance-based.
- Number of channels, markets and campaigns managed.
- Tracking, landing pages and creative production at the start.
How to get an accurate quote
Compare quotes on the same written scope, ask what is excluded, and check whether the team that pitches is the team that delivers. Edvido is a digital smart platform designed to connect businesses with service providers in digital marketing, advertising and software. Send your brief, get matched right away, completely free: you are introduced to 4-5 agencies and compare their proposals side by side.
Browse all performance marketing (PPC) agencies or compare agencies on Edvido. For a wider view across categories, read Digital marketing agency pricing: what the data shows.
Methodology and data
- Firms listed on 120 Edvido global city pages (any category) whose public directory profile lists Pay Per Click as a service line, collected from the public listing API on 2026-10-21. Edvido has no separate city pages for performance marketing (PPC) agencies.
- One record per firm (by website, else name); a firm listed in several cities or categories is counted once.
- Minimum project size as published in the firm's public B2B directory profile (such as Clutch and Sortlist), in USD (e.g. "$5,000+"). Firms without a published minimum are excluded from price statistics.
- Country of the Edvido city page the firm is listed on.
- Countries, regions and team-size groups with fewer than 20 firms publishing a minimum are not shown; city rows need at least 10 and are small samples.
- Median of the published minimum project sizes (band lower bounds).
Download: Performance Marketing Pricing Data 2026 — minimum project sizes of 652 performance marketing (PPC) agencies (JSON). Snapshot date: 2026-10-21. Licence: CC BY 4.0 — cite as: Edvido, Performance Marketing Pricing Data 2026 (https://www.edvido.com/performance-marketing-agencies/pricing).
Frequently asked questions
How much do performance marketing (PPC) agencies charge in 2026?
Across 553 performance marketing (PPC) agencies on Edvido that publish a minimum project size, the median minimum is $1,000. 59.5% start at $1,000 and 14.6% at $10,000 or more.
Which country has the most affordable performance marketing (PPC) agencies?
Among countries with at least 20 firms publishing a minimum, Germany has the highest share of firms starting at $1,000 (75%). Price alone does not show quality: compare portfolios and scope.
Do bigger performance marketing (PPC) agencies cost more?
Yes, on average. 8.1% of 2-9-person teams set a minimum of $10,000 or more, compared with 26.2% of 50-249-person teams.
What affects the price of pay-per-click and performance marketing?
Ad spend vs. fee: management fees come on top of the budget you pay to the platforms. Pricing model: flat retainer, percentage of spend or performance-based. Number of channels, markets and campaigns managed.
Where does this data come from?
From Edvido's global listing pages (October 2026): firms whose public profile lists Pay Per Click as a service. Minimum project sizes are the values firms publish in their public B2B directory profiles (such as Clutch and Sortlist). The full dataset can be downloaded as JSON from this page.
How can I get quotes from several agencies?
Send your brief on Edvido, get matched right away, completely free. You are introduced to 4-5 agencies and compare their proposals on the same scope.
