The full report
According to Edvido's analysis of 1,282 branding agencies listed on Edvido (October 2026), the median minimum project size is $5,000. 21.5% of firms that publish a minimum accept projects from $1,000, while 41.6% start at $10,000 or more.
This guide uses Edvido's own listing data, not survey estimates. The sample is every firm on Edvido's global directory pages whose profile lists Branding as a service line, counted once. Every number below comes from the downloadable dataset and is explained in the methodology section.
Key findings
- 894 of 1,282 firms (69.7%) publish a minimum project size.
- 8.2% require $25,000 or more to start a project.
- 40.8% are small teams of 2-9 people.
- Highest share of $10,000+ minimums: United Kingdom (70.7%, n=167). Highest share of $1,000 minimums: Australia (28.3%, n=46).
- Minimums rise with team size: 31.6% of 2-9-person teams start at $10,000+, against 60.7% of 250-999-person teams.
How much do branding agencies charge? Minimum project sizes
Share of the 894 branding agencies that publish a minimum project size, by band.
| Minimum project size | Share of firms |
|---|---|
| $1,000 or less | 21.5% |
| $5,000 – $9,999 | 36.9% |
| $10,000 – $24,999 | 33.4% |
| $25,000 – $49,999 | 5.7% |
| $50,000 or more | 2.5% |
Branding Agency pricing by country
Countries with at least 20 firms publishing a minimum. Percentages are shares of firms with a published minimum; “Start at $1k” = minimum of $1,000; “Small teams” = share of listed firms with 2-9 people.
| Country | Firms listed | With a minimum | Median minimum | Start at $1k | $10k+ minimum | $25k+ minimum | Small teams |
|---|---|---|---|---|---|---|---|
| United States | 346 | 255 | $5,000 | 15.7% | 45.5% | 16.9% | 37.9% |
| United Kingdom | 224 | 167 | $10,000 | 14.4% | 70.7% | 2.4% | 49.8% |
| Canada | 61 | 44 | $5,000 | 27.3% | 36.4% | 6.8% | 48.3% |
| Australia | 60 | 46 | $5,000 | 28.3% | 34.8% | 15.2% | 47.5% |
| Germany | 42 | 35 | $5,000 | 11.4% | 25.7% | 8.6% | 34.1% |
| Spain | 30 | 20 | $5,000 | 15% | 15% | 0% | 36.7% |
Pricing by region
| Region | Firms listed | With a minimum | Median minimum | Start at $1k | $10k+ minimum |
|---|---|---|---|---|---|
| North America | 407 | 299 | $5,000 | 17.4% | 44.1% |
| Western Europe & Nordics | 244 | 184 | $5,000 | 14.1% | 31.5% |
| UK & Ireland | 236 | 176 | $10,000 | 14.2% | 68.2% |
| Middle East & Africa | 81 | 37 | $5,000 | 48.6% | 16.2% |
| Central & Eastern Europe | 73 | 59 | $5,000 | 37.3% | 27.1% |
| South & Southeast Asia | 72 | 50 | $5,000 | 48% | 22% |
| Australia & New Zealand | 70 | 53 | $5,000 | 30.2% | 32.1% |
Does team size change the price?
Larger teams usually set higher minimums: they carry more overhead and target bigger budgets.
| Team size | Firms with a minimum | Median minimum | Start at $1k | $10k+ minimum |
|---|---|---|---|---|
| 2-9 people | 348 | $5,000 | 30.5% | 31.6% |
| 10-49 people | 376 | $5,000 | 18.6% | 46.5% |
| 50-249 people | 118 | $10,000 | 8.5% | 50.8% |
| 250-999 people | 28 | $10,000 | 7.1% | 60.7% |
Branding Agency pricing by city
City pages with at least 10 firms publishing a minimum, highest median first. Each city is a small sample: use it as a direction, not a quote.
| City | Country | With a minimum | Median minimum | Start at $1k | $10k+ minimum |
|---|---|---|---|---|---|
| Bournemouth | United Kingdom | 16 | $10,000 | 12.5% | 87.5% |
| Leeds | United Kingdom | 14 | $10,000 | 7.1% | 78.6% |
| Philadelphia | United States | 14 | $10,000 | 0% | 78.6% |
| Portland | United States | 12 | $10,000 | 8.3% | 75% |
| Glasgow | United Kingdom | 11 | $10,000 | 18.2% | 72.7% |
| San Diego | United States | 11 | $10,000 | 0% | 72.7% |
| Amsterdam | Netherlands | 10 | $10,000 | 10% | 70% |
| Washington D.C. | United States | 13 | $10,000 | 7.7% | 69.2% |
| Manchester | United Kingdom | 15 | $10,000 | 13.3% | 66.7% |
| San Francisco | United States | 14 | $10,000 | 0% | 64.3% |
| Liverpool | United Kingdom | 11 | $10,000 | 9.1% | 54.5% |
| Athens | Greece | 10 | $7,500 | 30% | 50% |
| Nashville | United States | 12 | $7,500 | 0% | 50% |
| Paris | France | 14 | $7,500 | 0% | 50% |
| Dallas | United States | 10 | $5,000 | 20% | 40% |
What drives the cost of branding
The minimum project size tells you where an agency starts. The final quote depends on scope:
- Scope: a logo alone, a full visual identity, or strategy plus naming and positioning.
- Research and workshops: brand strategy work is billed before any design starts.
- Deliverables: brand guidelines, templates, packaging and launch assets add design time.
- Usage rights and number of concepts and revision rounds.
How to get an accurate quote
Compare quotes on the same written scope, ask what is excluded, and check whether the team that pitches is the team that delivers. Edvido is a digital smart platform designed to connect businesses with service providers in digital marketing, advertising and software. Send your brief, get matched right away, completely free: you are introduced to 4-5 agencies and compare their proposals side by side.
Browse all branding agencies or compare agencies on Edvido.
Methodology and data
- Firms listed on 142 Edvido global city pages (any category) whose public directory profile lists Branding as a service line, collected from the public listing API on 2026-10-21. Edvido has no separate city pages for branding agencies.
- One record per firm (by website, else name); a firm listed in several cities or categories is counted once.
- Minimum project size as published in the firm's public B2B directory profile (such as Clutch and Sortlist), in USD (e.g. "$5,000+"). Firms without a published minimum are excluded from price statistics.
- Country of the Edvido city page the firm is listed on.
- Countries, regions and team-size groups with fewer than 20 firms publishing a minimum are not shown; city rows need at least 10 and are small samples.
- Median of the published minimum project sizes (band lower bounds).
Download: Branding Agency Pricing Data 2026 — minimum project sizes of 1,282 branding agencies (JSON). Snapshot date: 2026-10-21. Licence: CC BY 4.0 — cite as: Edvido, Branding Agency Pricing Data 2026 (https://www.edvido.com/branding-agencies/pricing).
Frequently asked questions
How much do branding agencies charge in 2026?
Across 894 branding agencies on Edvido that publish a minimum project size, the median minimum is $5,000. 21.5% start at $1,000 and 41.6% at $10,000 or more.
Which country has the most affordable branding agencies?
Among countries with at least 20 firms publishing a minimum, Australia has the highest share of firms starting at $1,000 (28.3%). Price alone does not show quality: compare portfolios and scope.
Do bigger branding agencies cost more?
Yes, on average. 31.6% of 2-9-person teams set a minimum of $10,000 or more, compared with 60.7% of 250-999-person teams.
What affects the price of branding?
Scope: a logo alone, a full visual identity, or strategy plus naming and positioning. Research and workshops: brand strategy work is billed before any design starts. Deliverables: brand guidelines, templates, packaging and launch assets add design time.
Where does this data come from?
From Edvido's global listing pages (October 2026): firms whose public profile lists Branding as a service. Minimum project sizes are the values firms publish in their public B2B directory profiles (such as Clutch and Sortlist). The full dataset can be downloaded as JSON from this page.
How can I get quotes from several agencies?
Send your brief on Edvido, get matched right away, completely free. You are introduced to 4-5 agencies and compare their proposals on the same scope.
