The enquiry you send to London mobile app companies reaches four different businesses
This is the deepest supplier market of its kind in the country, and depth is a problem before it is an advantage. The same brief will be answered by a product consultancy that sells discovery and strategy before any code, by a specialist studio that does nothing but phone development, by a full service digital agency that subcontracts the engineering, and by a body shop that will place developers with you and let you manage them. All four produce a document that looks like a proposal.
Work out which one you want before you send anything. If you have a clear specification and an internal owner, a specialist mobile app studio or a placed team is efficient and the consultancy layer is overhead you are paying for twice. If the product is still an idea, buying construction first is how budgets disappear. Ask each bidder directly who employs the engineers, where they sit, and what proportion of the fee covers people who will never touch the codebase.
Security review is part of the purchase, not a step after it
A large share of the work bought here is for financial services, health, insurance, legal and public sector buyers, and in those sectors the phone product will face a security assessment whether or not anyone mentioned it at the start. That assessment asks about credential storage on the device, certificate handling, what is written to logs and crash reports, how sessions expire, whether the build can run on a rooted or jailbroken device, and how third party libraries are tracked and updated.
Put it in the brief. Ask suppliers whether they have taken a mobile app through an external penetration test, what the findings looked like and how quickly they were closed. Ask whether the price includes remediation or whether that is billed afterwards, because a report with a dozen findings arriving a fortnight before launch is a schedule event, not a document. Suppliers who work in regulated sectors answer this immediately. Others treat it as a surprise and pass the cost to you.
What procurement will ask for, and when to ask for it yourself
Corporate buyers in this city usually run a supplier due diligence process: information security policies, certification against a recognised standard such as ISO 27001, insurance cover, data processing terms, subprocessor lists and a statement of where data is held. Smaller mobile app studios often have the substance without the paperwork, and that is survivable if you find out early. It is not survivable in week ten, when legal blocks a contract that everyone had assumed was agreed.
So send the diligence questions with the brief rather than after selection. It costs you one page and it filters honestly. It also tells you something about operations: a team that can produce its policies quickly is a team that has them.
Day rates hide more than they reveal
Mobile app rates here span a wide range and the number alone tells you very little, because it depends on who is included. A quoted rate can cover a lone developer or an assembled team with a designer, a delivery lead, a tester and an account manager, and the cheaper daily figure can produce the more expensive project. Ask how many people are on the engagement, what each does, and what proportion of the total goes to work that is not engineering or design.
Then ask what the estimate assumes about you: decision turnaround, access to systems, availability of someone who can answer product questions. Most estimates in this market quietly assume a responsive client and degrade when they do not get one. Ask what happens to the price when your side is slow, and whether a change request resets a date or absorbs into a buffer, because the answer will matter within the first two months.
Judge a mobile app team on how it operates, not on its portfolio
Case studies show that a design was produced. They do not show whether it reached the stores, passed review, survived two operating system releases or is still maintained. Ask for a live product you can install, then look at the update history, the recent reviews and whether anyone replies to them. A long gap in updates usually means the relationship ended and nobody planned for it.
Ask operational questions instead: who submits releases, how a rejection during release week is handled, whether releases go out in stages with a way to stop them, how a crash affecting many users is detected, and what the response commitment is. These questions separate teams that ship from teams that build. The difference is invisible in a deck and obvious in an answer.
Ownership, accounts and the exit, agreed while everyone is cheerful
On a mobile app engagement, transfer of source code, design files, build configuration and documentation should happen on payment, and any reusable internal library the supplier brings should come with a perpetual licence to use and modify it. Register the developer accounts at both stores to your own company and add the supplier as a user rather than the reverse. Keep custody of the signing keys, because whoever holds them controls whether your existing users can ever be updated.
Define the exit in the same conversation: a handover package with build and release instructions, environment configuration, a list of every external library and service, the listing assets with their sources, a notice period and a rate for transition support. Nobody negotiates a fair exit during a breakdown.
Getting comparable proposals in a crowded market
Write one document and send it to three suppliers, no more. Describe the task the mobile app performs for the user before any feature list, name the systems it must connect to and who controls each, state which platforms are required at launch, and say explicitly what is out of scope. Share every clarification with all three so you are comparing answers rather than access.
If the same programme also needs platform engineering or a marketing site, splitting the scope with software engineering firms in the city or local marketing teams usually beats asking one supplier to be strong at everything. To survey the field before you narrow it, browse the wider directory of mobile app developers, and when the brief is finished, request comparable offers from verified suppliers and read them against the requirement.