What is Search Engine Optimization?
Search Engine Optimization (SEO) is a digital marketing strategy that aims to improve a website's ranking in search engine results pages. It is aimed to increase organic (free) user traffic to the SEO-related website and thus to increase brand awareness. The website, which is optimized to be compatible with the algorithms of the search engine, ensures that the website appears in the top ranks when searched with the relevant keywords. SEO is a set of strategies that include various techniques. By attracting more users to your website, you can better market your products and services and have new customers.
Basic SEO Concepts
There are some concepts that we need to address in order to understand the logic of SEO.
Keywords
They are words and phrases that users type when searching in search engines. Identifying and using keywords associated with the content of your website is very important.
On-Page SEO
It involves making some changes and additions to the web page to improve the search engine ranking. These changes can be titles, descriptions, image alt tags, providing keyword-rich content.
Off-Page SEO
It covers activities carried out externally to get organic traffic to your website. Backlinks, i.e. links from other websites to your site, are very useful. Also being on social media platforms is effective for growing your digital presence.
Technical SEO
It means optimizing the technical aspects of your website to improve your appearance on search engines. The speed of your website and its compatibility with devices of different types are some of them.
Crawling and Indexing
Crawling is the process by which it systematically browses the web to find and gather information about web pages. Indexing is the storage and arrangement of these collected data in a database.
SERP (Search Engine Results Page)
A page where a user searches a search engine and displays a set of content lists in response.
Organic vs. Paid Results
Organic results are free results determined by search engine algorithms. Website owners who want to be in organic search results should follow SEO practices. Paid results are ad campaigns where the advertiser pays for each click. Both have different advantages.
User Experience (UX)
It is important for users that your website is fast and easy to use and offers a good navigation experience.
Local SEO
Local SEO practices are applied to ensure that your business meets local customers in location-based searches. This is especially important for businesses that provide regional services.
Content Marketing
Content marketing is a digital marketing strategy that aims to reach and engage the target audience and direct them to a product or service. Individuals and businesses try to reach more users and make their names known by marketing the products or services they provide with various original content. Content marketing is a broad field and includes different strategies.
Analysis and reports are of great importance to examine and evaluate the outputs of marketing campaigns and to plan new steps as a result of these performances.
Why is SEO Pricing so Expensive?
Prices may seem high for businesses that do not understand the importance of SEO. However, since SEO is a broad field that includes various tasks and strategies, it requires special knowledge and expertise. It is a process that takes time and requires patience. It is very important to produce quality content, find and use the right keywords, do technical SEO, and on-page optimization correctly. SEO agencies use some tools that make their work easier, and the premium plans of these tools may have high fees. They take special care of you with personalized strategies. They always follow up on the process and prepare reports. At the end of the day, SEO providers take risks because ultimately they promise you increased web traffic. If you still see SEO as expensive as a result of such activities, you should see it as an investment rather than a cost.
Factors That Affect SEO Services Price
When considering SEO pricing, various factors come into play that can influence the overall cost of services. The complexity of the project, including the size and scope of the website, the competitiveness of the industry, and the desired level of optimization, all impact the pricing structure. Additionally, the experience and expertise of the SEO agency or consultant, as well as the range of services included in the package, such as keyword research, on-page optimization, link building, and analytics tracking, contribute to the final price. Furthermore, geographic location and market demand can influence SEO pricing, with services typically costing more in regions with higher competition and demand for digital marketing services. Overall, SEO pricing varies widely based on these factors, and businesses should carefully evaluate their needs and budget to choose a service provider that offers the best value for their investment.Competition Level
The competitive cost of seo and situation in the market where your business is located affects the price of the SEO service you will receive.
Your Site's Current Technical State
The initial condition of your website and whether it is prepared properly is another factor that affects the price.
Geographic Targeting
Whether you want to apply your SEO campaign for a specific region or more generally affects your pricing model. For example, local SEO requires different strategies.
Website Size and Complexity
The size and complexity of the website can also affect the price. Since the preparation of pages with more categories and pages will be more challenging, it is normal that they will be paid more.
Industry Type
The sector in which your business is located is an important variable as prices will change depending on the competitive situation in the market. Since some sectors are more competitive, being at the top of the search results is more challenging and therefore requires more hard work.
Keyword Strategy
It is very important to find keywords with high search volume and use them in the right place. Therefore, prices may vary depending on your keyword strategy.
Domain History
The history of the domain you purchased is also important. If your domain has a history of spammy backlinks, it will require more cleaning and weeding, which will impact pricing.
On-Page Optimization
Headlines, title tags, meta descriptions, and content on your website need to be optimized. When you have a complex page layout and content, the cost will also be higher.
Content Creation and Optimization
Matching with relevant search results is the main goal. If your website does not contain interesting content, you need additional content creation and optimization services.
Technical SEO
Technical aspects such as the speed of your website and its compatibility on different devices need to be optimized. Prices may increase because websites with many problems to be solved require additional work.
Reporting Frequency
The reporting frequency you choose for SEO applications applied to your website will also affect the price. Some SEO providers may provide updates weekly, some monthly, and some less frequently. That's why one of the questions you should ask before starting work is the reporting frequency.
Performance Guarantees
Some SEO agencies offer guarantees for promises such as increased website traffic. Because these warranties carry risks, they come with high price tags.
Monthly SEO Services for Small Businesses
For small businesses seeking monthly SEO services, several options are available to improve online visibility and attract more customers. Many SEO agencies offer tailored monthly packages designed specifically for small businesses, focusing on essential optimizations such as keyword research, on-page SEO, local SEO, and content creation. These services aim to boost website rankings on search engine results pages (SERPs), increase organic traffic, and ultimately drive conversions. The Damages of Cheap SEO Service to your company.
Hourly SEO Services for Startups
For startups seeking SEO professionals, hourly SEO services offer flexibility and scalability to address specific needs within budget constraints. These services typically involve consulting with SEO experts on an as-needed basis to provide guidance, strategy development, and implementation of optimization tactics. Hourly SEO services allow startups to access professional expertise without committing to long-term contracts or monthly retainers. Startups can leverage hourly SEO services to address immediate challenges, such as website audits, keyword research, technical SEO fixes, or content optimization. With hourly SEO services, startups can prioritize their SEO efforts based on their current needs and allocate resources efficiently to maximize results as they grow and expand their online presence.
The Damages of Cheap SEO Service to Your Company
It is very risky to work with agencies that provide SEO services at very low prices. It is possible that you will observe low performance due to a lack of expertise, poor quality of content, and incorrect and ineffective keyword strategy. Throughout our article, we tried to emphasize the importance of SEO. Having your website rank high in search results is very important for your brand and effective for its growth. Therefore, it will be much more beneficial for you to work with reliable and successful agencies. As Edvido, we carefully select the most successful agencies that achieve the highest quality work in your region.
Things to Consider When Choosing an SEO Agency
There are some points you should pay attention to when choosing the right and most suitable agency for your business. These are:
It would be very logical to work with agencies that have implemented SEO strategies correctly, achieved positive results, and accomplished successful work. You should work with agencies consisting of teams with the necessary education, experience, and expertise for digital marketing and SEO.
Examining the previous work of agencies and looking at references can be very useful. This way you can understand what past customers expected and what they got.
In order for the process to proceed more healthily and robustly, it is highly recommended that you find an agency that cares about you closely, keeps communication channels open at all times, and works transparently. Remember that regular communication will ensure a smoother process.
Services Offered
Make sure that the agency you will work with will offer you the services you need. Research whether they provide services in related areas such as content marketing and social media marketing according to your demands.
Ethical Practices (White Hat SEO)
Verify that the agency you're interested in operates under the terms of service of web search engines. If they work in accordance with the procedures and rules, you will not have any problems.
Before you start, agree with the agency how often you will receive reports and feedback. It is important to analyze and review data to monitor the process closely and recommend changes if necessary.
Client Involvement
State from the beginning how involved you expect to be in the process. Staying in communication will be beneficial for the process to go more smoothly.
Timelines and Realistic Expectations
For the search engine optimization process to yield results, you need to be patient and have realistic expectations. SEO is a work that requires time.
What are the Advantages of Working with an SEO Agency?
Working with an SEO agency will be very useful to improve your brand's appearance on search engines. There are many advantages to working with SEO agencies.
Experience and Expertise
You will receive support from people who are experts in SEO and digital marketing. They know and apply the best strategies and techniques for you.
Time-Saving
Since SEO is a time-consuming, patience-requiring, and complex work, you can focus on different aspects of your business by leaving the job to experts.
Access to Tools and Resources
SEO agencies use some job-related helpful tools and resources. When trying to access these resources individually, the costs can be high.
Customized Strategies
SEO agencies design different strategies and plans according to the industry, demands, and needs of each customer. They are experts in finding the best seo strategy for your business to get the best results.
Faster Results
Thanks to their experience and expertise, they know how to get better results and can come up with new seo strategy ideas in the face of a bad situation.
Analysis and Reporting
SEO agencies provide reports where you can examine the course of your website traffic and the process in detail. It is extremely important to stay on top of these analyses and reports.
Freelancer vs SEO Agency
There are different aspects of hiring a freelancer and working with an SEO agency.
Freelancers often set lower prices than an agency and are easy to contact directly. On the other hand, they may have narrower expertise, have more limited access to resources, and may work too flexibly.
Whereas an SEO agency offers you broad services. It consists of a team of employees with extensive and comprehensive experience in SEO. Since agencies are larger structures, they have access to various business-related tools and resources. Agencies carry out the process in a planned and programmed manner and provide you with reports on the results.
For a more risk-free experience, it is recommended to work with an SEO agency.
Impact of Content Fees on SEO Costs
Quality and Quantity of Content
If the amount of content you request is high and you expect high-quality content, this will result in higher fees. Having relevant and quality content attracts the attention of users and the search engine algorithm and is therefore important.
Keyword Research and Optimization
Accurate and appropriate keyword research is a must and can be time-consuming. This is another factor that affects the price.
Content Type and Format
Since different types of content (blog posts, videos, animations) require different knowledge and expertise and their preparation processes are different, their prices will differ from each other.
Industry and Niche
The competitiveness of your industry and niche is also important. To be at the top in a competitive market, you should get a quality SEO consultancy service. This means higher costs.
Content Updates and Maintenance
Since SEO is an ongoing process, updating content regularly is important for long-term success.
Content Length
Longer content will require more extensive research, more effort, and time, and thus will result in higher fees.
Multimedia Elements
You may want to include multimedia elements such as images, videos, and animations on your website. These items also have additional production costs.
Expertise and Specialization
Complex or technical content may impact and increase the fee as it must be prepared by subject matter experts.
Is it Worth Paying for SEO?
As we try to convey throughout our article, it is very important to rank high in search engines and increase website traffic in order to create a strong online presence for businesses. Achieving successful search engine optimization will allow you to reach a wider audience and make your brand's name known. So, yes, it is worth paying for an SEO agency because it is necessary to get professional help in this regard.
With SEO, you will get higher conversion rates, your customer satisfaction and interaction will increase, and your brand credibility will rise. Additionally, SEO can be cost-effective in the long run compared to other types of digital advertising.
DIY SEO vs Professional SEO
Applying SEO to your website within your own knowledge and capabilities will be time-consuming and challenging as SEO is a broad field. Additionally, you will not have access to many of the resources that professional agencies have, or this will require an additional budget.
When you leave the job to a professional SEO agency, you will get the most effective SEO practices and strategies from experts in their field. Agencies have access to many tools and resources that can make things easier. They have the ability to produce new and different strategies in negative situations. Additionally, instead of getting SEO training and research, you will save time by leaving this part to expert hands.
SEO Tools Comparison: Costs and Features
|
SEO Tool |
Features |
Cost (Monthly) |
|
Serpstat |
Keyword research, competitor analysis, keyword clustering, site audit |
$50 for individual $100 for team $410 for agency |
|
Majestic |
Backlink analysis, link building |
$49 - $399 (according to plan) |
|
SEOptimer |
Keyword research, website audit |
$19 - $59 |
|
Semrush |
Keyword research, backlink audit, on-page optimization, technical SEO checks |
$129 - $499 |
|
Growth Bar |
Local SEO, keyword research, competitor research |
$48 - $499 |
|
MOZ |
Local SEO, citation management, review monitoring -Site audit, rank tracking, backlink analysis, keyword research |
MOZ Local $14 - $33 MOZ Pro $99 - $599 |
Industry-Specific Pricing Insights
|
Industry |
Factors Impacting Pricing |
Estimated Price Range |
|
High competition, extensive content |
$1000 - $50000+ |
|
|
Healthcare |
Sensitive content, reputation management |
$1500 - $4000+ |
|
Real Estate |
Local SEO focus, listings optimization |
$800 - $2500+ |
|
Technology |
Competitive keywords, tech niche |
$1200 - $3500+ |
|
Education |
Local SEO focus, reputation management |
$500 - $3000+ |
|
Travel & Tourism |
High competition, multitude of competitors |
$1000 - $10000+ |
Frequently Asked Questions
Is it Paid to Get Offers from SEO Agencies in Edvido?
It's free to get quotes directly from SEO agencies on Edvido. Go now and start to work by examining the agencies on the list, their projects, and references.
Can I Find the Most Appropriate SEO Agencies for My Brand on Edvido?
Yes, absolutely. It is possible to find an agency that appeals to every sector and budget on Edvido. After stating your wishes and preferences, we present you with a list of the most appropriate agencies by using the filters on our website. After learning the channel you want agencies to contact you with, we direct you to the agencies that best suit your brand.
How much SEO Costs ?
The cost of SEO services varies widely depending on several factors, including the scope of the project, the competitiveness of the industry, and the expertise of the SEO provider. Generally, SEO pricing can range from a few hundred to several thousand dollars per month. Small businesses or startups may opt for basic SEO packages that start from a few hundred dollars per month, focusing on fundamental optimizations such as keyword research and on-page optimization. On the other hand, larger companies with more extensive needs and higher competition may invest several thousand dollars per month in comprehensive SEO strategies that include advanced tactics like content marketing, link building, and ongoing analytics monitoring. Ultimately, the cost of SEO services is influenced by the specific goals, requirements, and budget of each business, and it's essential to find a service provider that offers a tailored solution to meet those needs effectively.
How Can I Get Offers from SEO Agencies on Edvido?
All you have to do is create a request for the space you want via Edvido. Agencies will contact you as soon as possible and you will be able to view the offers. We will be following your process through the communication channels you specified.
