Top eBay Alternatives to Sell Products in 2025

Online marketplaces have transformed the way a product is sold and how consumers shop for products. Even though online marketplaces offer convenience, reach and efficiency, not every platform is built to serve all sellers equally. 

While eBay has been a dominant force for so long in the resale and e-commerce landscape, it is no longer the top choice solution for everyone. Increasing fees, strict policies, and growing competition are some of the factors that push many sellers to consider alternative platforms.

As of recently, sellers tend to look for marketplaces that offer lower costs, more flexibility, and greater control over branding and customer interactions. Whether you're just starting out or managing a thriving small business, there’s a good chance you’ll find better opportunities outside of eBay.

Why Look for Alternatives to eBay?

While eBay remains as the most well-known and widely used marketplace, it may not be the best feed for every seller. High fees, limited customization, and increasingly strict policies have led many users to look for platforms that offer more control and flexibility.

Sellers often struggle with intense competition, rigid listing guidelines, and limited branding opportunities on eBay. For users that want  to reduce costs, build a stronger brand presence, or reach more targeted audiences, exploring eBay alternatives can be a smarter, more sustainable way to grow an online business.

• High fees on eBay: eBay charges various fees, including listing and final value fees, which can add up and significantly impact profits.

• Intense competition: The platform is saturated with sellers, making it challenging for new or smaller sellers to stand out.

• Lack of flexibility for sellers: eBay's policies and restrictions limit sellers' ability to customize their listings and store appearance.

• Limited control over the store: Sellers have less autonomy compared to other platforms, hindering brand development and store personalization.

• Strict listing guidelines: eBay enforces rigid product listing requirements, which can be difficult to navigate and result in penalties for non-compliance.

10 eBay Alternatives to Boost Your Online Business

As the e-commerce industry continues to evolve, many sellers are exploring alternatives to eBay to better align their business needs. Each platform offers distinct features and benefits tailored to different types of sellers, products, and markets.

Whether it is for lower fees, more customization, or access to specialized audiences, there are several options available to support the growth of an online business. 

Now let’s take a closer look at some of the best alternatives to eBay:

Amazon

Amazon is the largest online retailer globally, making it a top alternative for sellers with high-volume inventory and scalable operations.

• Pros: Access to a large customer base, brand trust, and simplified logistics through Fulfillment by Amazon, or FBA.

• Cons: Higher fees, intense price competition, and limited opportunities for building a brand.

• How To Get Started: Create a professional seller account, choose FBA or FBM, and list products with accurate descriptions.

Etsy

Etsy is ideal for creative entrepreneurs, offering a niche marketplace for handmade, vintage, and items related to more crafts.

• Pros: Appeals to a niche audience, offers lower fees for small shops, and supports community engagement.

• Cons: Limited to certain product categories, high competition rates in popular niches, and visibility driven by algorithms.

• How to Get Started: Sign up for a seller account, set up your shop, and list items with SEO-friendly descriptions.

Shopify

Shopify is an e-commerce solutiın for businesses that are looking for complete ownership of their store, from branding to usr experience.

• Pros: Complete customization, no competition on your storefront, and scalability through integrations.

• Cons: Requires technical setup, includes recurring fees, and demands independent traffic generation.

• How to Get Started: Register for a plan, select a theme, customize your store, and integrate payment options.

Facebook Marketplace

Facebook Marketplace is great for sellers that want to connect with a more local audience or test new products in a low-risk environment.

• Pros: Free listings, built-in audience reach, and integration with Facebook Shops.

• Cons: Less structure than traditional platforms, minimal seller protections, and limited product suitability.

• How to Get Started: Use a personal or business profile to list items and coordinate directly with buyers.

Walmart

Walmart’s e-commerce platform, Walmart Marketplace, offers sellers access to one of the largest retail customer bases in the U.S.

• Pros: Access to Walmart’s wide customer base, brand credibility, and strong fulfillment options.

• Cons: Requires a detailed onboarding process, favors experienced sellers, and is limited to sellers based in the U.S.

• How to Get Started: Apply as a Walmart Marketplace seller, complete onboarding, and upload listings via the dashboard.

Poshmark

Poshmark specializes in secondhand fashion and lifestyle items, creating a highly social and mobile-friendly buying experience.

• Pros: Targets fashion buyers, offers a social selling experience, and provides easy prepaid shipping.

• Cons: Limited product categories, 20% fee on sales over $15, and only available in the U.S. and Canada.

• How to Get Started: Create an account, upload product photos, set prices, and ship using provided labels.

Mercari

Mercari is a user-friendly, app-based marketplace that makes it easy for casual sellers to list and ship items quickly.

• Pros: Simple to use, features a flat 10% selling fee, and is optimized for mobile users.

• Cons: Lower brand recognition, lacks auction functionality, and offers limited buyer trust.

• How to Get Started: Download the app, list your items with clear images, and ship using prepaid labels upon sale.

Bonanza

Bonanza is an e-commerce platform that focuses on giving sellers flexibility, low fees, and multichannel integration options.

• Pros: Low seller fees, easy product import from other platforms, and Google Shopping integration.

• Cons: Smaller customer base, limited marketing tools, and requires effort to drive traffic.

• How to Get Started: Sign up, import listings from eBay or Amazon, and customize your online booth.

Craigslist

Craigslist offers a basic, no-cost option for sellers targeting hyper-local buyers with everyday items or secondhand goods.

• Pros: Completely free to use, no shipping needed, and fast listing process.

• Cons: No buyer protections, frequent scams, and an outdated user interface.

• How to Get Started: Visit your local Craigslist page, create a listing, and arrange transactions directly with buyers.

eBid

eBid is a cost-effective, auction-style marketplace designed to attract budget-conscious sellers and buyers worldwide.

• Pros: Offers low fees, both auction and buy-now listings, and global access.

• Cons: Limited buyer traffic, less visibility than major competitors, and an outdated platform interface.

• How to Get Started: Create a seller account, choose a plan, and start listing your products.

How to Choose the Right eBay Alternative for Your Business?

Selecting the right marketplace for a business requires careful consideration of several factors such as the product type, target audience, and long-term business objectives. Each alternative to eBay offers distinct features and caters to specific niches or business models. 

Understanding these differences is key to making an informed decision. Some platforms excel in local sales, while others are better suited for scalable operations or niche markets.

By analyzing what each alternative offers, whether in terms of fees, visibility, audience reach, or seller tools, businesses can choose a platform that not only meets their current needs but also supports future growth.

Frequently Asked Questions

What’s the best alternative to eBay?

The best alternative depends on your business type. Amazon is ideal for scalability, Shopify for customization, and Etsy for handmade or vintage products.

What is eBay's biggest competitor?

Amazon is eBay’s largest competitor globally, offering a similar (but more robust) experience for sellers.

Is eBay losing buyers?

While eBay remains a major marketplace, younger consumers are increasingly turning to niche platforms like Etsy and social commerce on TikTok and Instagram. According to recent reports, eBay’s market share has slowly declined over the past few years.

Is Etsy better than eBay?

Etsy is better than eBay for niche categories like handmade, vintage, or artistic goods. However, eBay offers a broader product category range, including electronics and collectibles.

Which country is best for eBay?

The U.S., UK, and Germany are top-performing countries on eBay. Sellers targeting international markets may benefit most by focusing on buyers from these regions.