Social Media Management Pricing: What Are the Costs in 2024?

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What are the benefits of social media marketing? Explore costs and tactics for better online performance. For detailed information, you can check our blog post.

Social Media Management Pricing: What Are the Costs in 2024?

What are the Benefits of Social Media Marketing?

Social media has great power these days. People actively use social media on a daily basis and it is now an indispensable part of their lives. While this is the case, being visible on social media is very important for both individuals and businesses. Social media marketing strategy has many advantages. These are:

  • Increased Brand Awareness

You can reach different and wide audiences with social media platforms. You will increase the awareness of your brand by getting high interaction with the content you will share on social channels.

  • Targeted Advertising

In targeted advertising, your brand's ads appear in front of audiences who are likely to be interested in your products and services. 

  • Engagement and Interaction

You receive direct and quick interaction and feedback through your posts on social media. You can easily communicate with your followers and respond to their comments and messages instantly. In this way, the bond between you and your customers becomes stronger and customer satisfaction increases.

  • Competitive Analysis

You can get an idea about your competitors' strategies by monitoring their activities on social media platforms. You can get inspired by them and create new advertising campaigns based on the missing points you see.

  • Affordability

Social media platforms offer organic, i.e. free, advertising options as well as paid ones. Moreover, the prices they set are generally more affordable than other marketing methods.

Social media strategist analyzing digital metrics for campaign performance

Factors Affecting Social Media Management Prices

  • Post Frequency

The frequency of content creation and sharing you plan affects pricing. For instance, posting daily will require more creativity, workload, and planning than posting weekly. Therefore, you pay as much as you demand.

  • Quality of Posts

The professional appearance and resolution of the photo and video content you share are other factors that affect the price. Professional and original content will attract more attention from your social media followers.

  • Post Type

Text, photo, animation, graphics, or video. Prices may also vary depending on the type of social media content you would like to be prepared. For example, posting a Reel video on your Instagram account will cost more than writing a caption for a post.

  • Number of Accounts To Manage

The higher the number of social media accounts you want to receive service from, the higher the price will be. More accounts bring more workload.

  • Number of Platforms

Likewise, managing multiple social media platforms requires more work as each platform has its own unique features and algorithm. As the number of social media platforms increases, the price will also increase.

  • Content Quality

It is aimed that the contents are understandable and useful to the target audience. By producing quality content, you will satisfy your followers and attract new users. Producing quality content is therefore very important and affects pricing.

  • Content Complexity

Each social media content creation is different from each other and includes various preparation stages. Preparing a video or animation content requires more time, expertise, and aesthetic concern than preparing a description text.

  • Social Media Analytics and Reporting

If you request detailed analysis and performance reports, this can also increase the price as it takes time.

User engaging with social media apps on smartphone with floating icons

DIY vs Hiring an Agency

When you take on your social media management individually, both the learning and the process take a lot of time, as social media is a very wide field and requires good algorithm and analysis knowledge. Instead, leave it to the professionals. Working with a social media agency is very advantageous. First of all, you will get help from people who are experts in the field of social media. You save time while you take care of your own business. When you work with an agency, the process progresses in a planned and programmed manner. Remember that an outsider will always be more objective. Your social media accounts will attract attention and grow with original and content ideas that will be produced by creative and talented teams.

Businessperson using smartphone with colorful social media notification icons

Things to Consider When Choosing a Social Media Agency

  • Team and Skills

The team you will work with should be closely interested in your demands and expectations. Since you will want to work with talented and dutiful people, you should think carefully before choosing.

  • Experience and Expertise

It will be more risk-free and comfortable to work with agencies that have proven their name and consist of experienced employees. Popular and well-known agencies may charge higher fees because they are more successful.

  • Reputation and Reviews

It will be very useful for you to examine the service experiences and comments of past customers. High-rated agencies have a better client satisfaction rate. You will want to choose them to avoid any problems.

  • Transparency and Communication

It is very important that the agency you work with is open to communication. You should work with an agency that takes your expectations and wishes into consideration, informs you throughout the process, and values your comments. As a result of your cooperation, they should report the process and results transparently to you and help you evaluate it.

  • Reporting and Analytics

Agencies should notify you of effectiveness and results through regular reporting and proper analysis.

Pile of vibrant social media logos symbolizing platform diversity

Top Social Media Management Tools

  • Hootsuite

Hootsuite is a widely used social media management platform that allows users to schedule posts, engage with audiences, and monitor social media activity across various platforms from a single dashboard. It offers social media analytics to track social media performance and collaboration features for team management.

  • Buffer

Buffer is known for its simplicity and user-friendly interface. It enables users to schedule posts, track engagement, and manage multiple social media accounts effortlessly. Buffer also offers analytics to measure the effectiveness of social media campaigns.

  • Sprout Social

Sprout Social is a comprehensive social media management tool that provides scheduling, social media monitoring, and analytics features. It offers a unified inbox for managing social media messages, as well as advanced analytics to track social media performance and identify trends.

  • SocialBee

SocialBee is a versatile social media management tool that offers scheduling, content categorization, and evergreen posting features. It allows users to recycle content and optimize posting schedules for maximum engagement. SocialBee also provides analytics to measure the impact of social media efforts.

  • Later

Later is primarily focused on visual content scheduling for Instagram, but it also supports other social media platforms. It offers intuitive drag-and-drop features for scheduling posts, as wellas tools for organizing and planning content. Later also provides analytics to track post performance and audience growth.

Hand drawing social media strategy flowchart with colorful icons

Social Media Management Software

Social media management software encompasses a range of tools designed to streamline and enhance the management of social media accounts and activities. These platforms typically offer features to manage social media listening, such as content scheduling, analytics, social listening, engagement monitoring, and reporting. They enable businesses and individuals to plan, create, publish, and analyze content across various social media platforms from a centralized dashboard. Additionally, social media management software often includes collaboration features for team coordination, content calendar functionalities for planning posts in advance, and automation tools for simplifying repetitive tasks. Overall, these tools empower users to effectively manage their social media presence, engage with their audience, and analyze performance metrics to optimize their strategies.

Social media planning with icons and coffee on a wooden table

How to Select Best Social Media Management Tool?

  1. Features and Functionality: Assess the features offered by different tools, such as scheduling, analytics, social listening, and team collaboration, to ensure they align with your specific needs and objectives.

  2. Ease of Use: Choose a tool with an intuitive interface and user-friendly design to streamline your social media management processes and minimize the learning curve for your team.

  3. Compatibility and Integration: Check if the tool integrates seamlessly with your existing social media platforms, CRM systems, or other third-party tools you use to ensure smooth operation and data synchronization.

  4. Scalability: Consider whether the tool can scale with your business as it grows, accommodating additional users, accounts, and features without compromising performance or usability.

  5. Customer Support and Training: Look for a provider that offers responsive customer support, comprehensive documentation, and training resources to assist you in maximizing the value of the tool and resolving any issues promptly.

  6. Cost and Value: Evaluate the pricing plans and subscription options offered by different social media tools, considering the features included, scalability, and return on investment to determine the best value for your budget.

  7. Reviews and Reputation: Research user reviews, testimonials, and industry ratings to gauge the reliability, reputation, and satisfaction levels of the tool's existing customers.

Person on bike using smartphone with social media engagement icons

How to Create More Engaging Social Media Posts?

  1. Know Your Audience: Understand your target audience's preferences, interests, and pain points to tailor your content to resonate with them.

  2. Compelling Visuals: Incorporate eye-catching images, videos, infographics, or GIFs to grab attention and convey your message effectively.

  3. Craft Captivating Headlines: Write attention-grabbing headlines that entice users to click and learn more about your content.

  4. Use Hashtags Wisely: Research relevant hashtags to increase discoverability and reach a broader audience interested in your niche.

  5. Encourage Interaction: Pose questions, run polls, or host contests to encourage audience participation and foster a sense of community.

  6. Share User-Generated Content: Showcase content created by your audience to build trust, foster engagement, and strengthen relationships with your followers.

  7. Be Authentic and Human: Show the human side of your brand by sharing behind-the-scenes content, employee stories, or user testimonials.

  8. Post Consistently: Maintain a consistent posting schedule to stay top-of-mind with your audience and keep them engaged over time.

  9. Social media monitoring and Respond: Monitor comments, messages, and mentions to promptly respond to inquiries, address concerns, and engage in conversations with your audience.

  10. Analyze and Optimize: Regularly analyze your post performance using social media tools to identify what content resonates best with your audience. Use this data to refine your strategy and create more engaging posts in the future.

Laptop launching social media icons with a rocket for digital growth

Freelancer vs Social Media Agency

Although there are freelance social media managers who do their job successfully, working with a full social media manager or agency will be more reliable and advantageous. Social media agencies will offer you a wide range of services, from content production to strategy development. You will be pleased that they manage your social media accounts with their expert team. When you work with a corporate agency, the process will proceed more professionally and transparently. It is also more reliable to work with agencies to find someone in charge when a problem arises.

Comparison of Social Media Platforms for Business Use

Social Platform

Audience Profile




Broad demographic reach

Large user base, robust advertising

Organic reach decline


Younger, visual-oriented users

Visual engagement, influencer marketing

Limited link sharing

X (Twitter)

Youth and young adults, business people, media organizations and politicians

Short-form content (texts), real-time updates, trending topics, hashtags

Limited character, rapidly changing agenda


Visual-oriented users

Search engine function, wide types of videos,  potential for viral reach

Video production is difficult and costly, video content only


Gen Z

Short videos, viral potential, trends

Rapidly changing trends, requires creative content


Business-focused users

Professional networking, recruiting, analyzing industries and companies

Since it is related to business life, it does not appeal to everyone

Which Services are Included in Social Media Consulting?

Social media management tools and consulting services include a number of services. These are:

  • Determining the Target Audience

They help you find your starting point by identifying the regions, age, and gender groups that your brand's products and services should reach.

  • Content Planning and Creation

Agencies create content that is suitable for different social media platforms. They can prepare a content calendar , social media calendar and page layout. You will grow your social media audience personas, with the new ideas they offer and the content you will publish on your social media accounts.

  • Social Media Audit and Assessment

They help you develop strategies suitable for your target audience by identifying your strengths and weaknesses. They make evaluations by examining your followers on your social media accounts and the interactions you receive.

  • Strategy Development

They measure the effectiveness of your marketing strategy and suggest changes as needed so you can keep up with the changing trends and innovations every day.

  • Competitive Analysis

By examining the accounts of potential customers and your competitors, they catch important points and come up with new ideas.

  • Hashtag, Agenda, and Trend Analysis

Agencies carefully examine different agendas on social media report different platforms, follow trends, and highlight your posts with the right hashtag usage.

  • Network and Collaboration

They can help you communicate your social media strategy and even collaborate with strong profiles in the industry and on social media.

  • Crisis Management

Social media management agencies have the knowledge and experience to manage your various social media profiles and accounts in a possible crisis.

Social Media Platform Demographics in 2024

Social Platform

Dominant Age Group


25-54 years


18-34 years


18-34 years

X (Twitter)

18-29 years


15-35 years


18-24 years


18-29 years


25-34 years


18-34 years

Frequently Asked Questions

Is it Paid to Get Offers From Social Media Agencies in Edvido?

You can access the lists of qualified agencies with various features that appeal to dozens of different sectors through Edvido. Get a free offer to contact the most suitable agencies for your brand with Edvido.

Can I Find the Most Appropriate Social Media Agencies for My Brand on Edvido?

It is possible to locate an agency in Edvido that serves every sector and fits any budget. We make a great effort in choosing the most successful agencies in your city. In Edvido, you may quickly find the agency that most represents your brand and will meet your needs.

How Can I Get Offers From Social Media Agencies on Edvido?

Register with Edvido now and make a request in the "Social Media Management" category. You can easily contact those you are interested in and get offers from the agencies listed in accordance with the features of your company. You can also access our other services here.

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