Methods for Finding a Brand and Company Name for Startups

6 minutes of reading time

Discover essential tips for choosing a memorable brand name and explore inspiring company name stories to fuel your brand identity journey.

Methods for Finding a Brand and Company Name for Startups

Why is the Brand Name Important?

Brand personality is a key factor in appealing to the target audience and building a solid marketing strategy. Your brand name is the first point that you create a connection and has a huge impact in representing you to your target audience. That is why your brand name is a key part of your brand identity and is a first step in successful marketing. Descriptive business names create and fosters the desired image for your brand, and appeal to your target audience in a simpler way. A brand name creates the first image and association of your brand for your target market. Having a catchy, rare but still simply pronounced brand name can be a useful tool to separate your brand from its competitors. When your target customers recognize your name within the market, it is a sign that your brand stands out in the crowd. If you are after a perfect brand recognition, keep reading this article from Edvido.


7+ Things to Consider When Choosing a Company Name

Coming up with a great brand name might be challenging. If you are having struggle with finding compelling and creative brand name ideas for your new business, there is some factors you need to take into consideration. Do not let the naming process intimidate you, and see this as a beginning of your marketing journey.

  1. Make sure the name is memorable and unique: One of the first things you need to consider before choosing the best brand name is making sure that the name is unique.

  2. Choose a name that is simply spelled and pronounced: Even though we prefer a name that is unique, it is crucial to be careful with spelling and pronunciation. A simple but unique name is what we are looking for.

  3. Make sure no other company or competitor uses a similar name and the name is trademarkable: Trademarking your brand is a key component of growing as a company. That is why you need to make sure that the name has no similarities with any other brand.

  4. Check for domain name availability: You need to check the domain name for your brand name. Make sure if there is any available url for your idea to avoid facing with problems while building your website. Do not forget that the domain name should be available to use your brand name for your company's website.

  5. Choose a brand name that is in line with your desired brand image and association: On top of uniqueness and simplicity, you also need to check the fit between your brand name and brand image. You need to look for a name that is in line with your desired brand image and association. Brand names should address the particular services offered by your business, and call your potential customers for action if needed.

  6. Ask for opinions and increase the extent of your possible brand name: You need to ask for opinions from different sources to choose a brand name that is simple, unique, and coherent. Ask as many people as possible to come up with the best possible idea for your brand name.

  7. Test your brand name: In the last step of choosing a brand name for your company, you need to run some tests. These tests can include a logo, slogan, and website with your pilot brand name.


Creation Tools for Brand Names and Company Names

In case you are having a creative block while trying to come up with the perfect name for your brand, there are many online tools to help you throughout the naming process. These tools generate brand names, and help you check the domain names so that you will not have any problems with building your website, and help you find a unique brand name. It is critical for you to find the right tools. There are many good brand names that are generated by AI-powered tools, and here is your ultimate guide to the gift of online tools in building your business. Below, you can find the most suitable brand name generator for your business and let them create the most suitable name.


Renderforest is an AI-powered tool that can help you with creative business name ideas. It is a brand name generator to help you come up with compelling business name ideas.



Namelix is an AI-generated tool that creates short brand names based on your business and preferences. Namelix also considers domain availability for your brand name. The free version of Namelix offers five names per month, the paid version of Namelix costs $5.99 per month and creates unlimited name suggestions.


Shopify Business Name Generator

You can use Shopify to create and develop your e-commerce business. Shopify also offers great brand name ideas. Also, the simple name generator tool is free to use in Shopify.



Worldlab is a tool for name generation for brands and products. You can use Wordlab with the free plan or with a $19 per month paid plan.



Brandroot is a tool that suggests names for your brand and generates a great brand name for you with available domains.



NameMesh suggests brand names by checking domain availability and your keywords and preferences.


Oberlo Business Name Generator

Oberlo is a very simple, easy-to-use tool for brand name generation. You can choose the free plan or the paid plan for $29.90 per month from Oberlo.



Squadhelp is a community-based brand name generation tool. With Squadhelp you can start a naming contest for your brand name. Starting a naming contest can cost between $299 to $749.



Panabee is a very simple and intuitive tool for brand names and domains. Panabee is also a tool that is free to use.



Naminum is a free tool you can use to generate brand names based on keywords. With existing words you will insert in the tool, whether they are random words or coming together in a meaningful whole, it comes up with the perfect business name for you.


Lean Domain Search

Lean Domain Search is a tool you can use to find suitable and available domains for your brand name.



NameStation is a tool that can create the most specific names according to your niche, keywords, and interests.


15+ Company Name Stories That Will Inspire You in Your Search for a Name for Your Brand


Nike is named after the Greek goddess of victory. The name is simple, unique, memorable, and in line with the brand image designed for Nike.



Google's name depends on the misspelling of the mathematical term called “googol”. This term refers to the number 1 followed by a hundred 0s and illustrates Google's efforts to organize the mass amount of information within the web.



Jeff Bezos chose Amazon because it is the name of the river in South America, and it creates a metaphor for the function of Amazon, which is delivering various products to a large place.



The infamous brand of Elon Musk is named Tesla after Nichola Tesla.



Samsung is a Korean brand. Sam means 3, and Sung means star in Korean.



Hyundai is also a Korean brand, and means “modern” in Korean.



Nivea is a Latin word that means snow white.



Starbucks is named after the captain character from the book Moby Dick. This brand name choice refers to Starbucks' desired brand association with discovery and adventure.



Pierre Omidyar, the founder of, originally thought of the name of the company as, but when he learned that this company name was used by a mining company, he changed the name of the company to



The name Mitsubishi was created by combining the words -mitsu- and -bishi-. Mitsu means three and bishi means diamond. The brand name is perfectly reflected in the logo, and it keeps the brand unique.



The name of the IBM company was created by its founder Tom Watson. The name IBM was created using the initials of the words Internation Business Machines.


Twitter / X

While its founder, Jack Dorsey, was going through the dictionary for name research, he came across the word Twitter. Twitter, which means explosion of unimportant information, is exactly the name Jack Dorsey was looking for. After Elon Musk bought Twitter, he changed Twitter's name to X. Elon musk has had domain for a while, and has a known fascination for the letter X. Elon Musk says “Brand is just a perception and perception will match reality over time” about this change of name. We will see how well the user's will adopt to this new change in Twitter/X, and it's consequences on the brand image.



The name of the Intel brand, which everyone knows very well, was created by combining the first letters of the words Integrated Electronic.



The name of the Lego company was created by combining words. It was created using the words "leg godt", which means "play well" in Danish.


Frequently Asked Questions

What are the Common Mistakes to Avoid When Naming a Startup?

Avoid overly complex names, unclear messaging, and names that may limit your brand's future growth. Ensure the name is unique and not already in use. Also, consider the cultural and linguistic implications to prevent misunderstandings and appeal to your potential customers in convenient ways.

Should I Choose a Name That Reflects My Industry or Go for Something Abstract?

It depends on your branding strategy. A name directly related to your industry can convey your business's nature, while abstract names offer flexibility and uniqueness. Consider what aligns best with your brand image.

Is it Paid to Get Offers from Branding Agencies in Edvido?

No, getting offers from the largest brand agencies on Edvioda is completely free for our users. You can get a free quote from these agencies by filling out the form on our website. You can choose the branding agency that suits your brand's goals and budget among the leading brand agencies in this sector.

Can I Find the Most Appropriate Branding Agencies for My Brand on Edvido?

Yes, with the help of Edvido, you can easily view the branding agencies that suit your brand the most effectively. Coming up with a cutting-edge business name might be a daunting task, but do not let it intimidate you and break your motivation. With the help of Edvido, you can receive offers from the highest-quality branding agencies by filling out the free form on our website.

How Can I Get Offers from Branding Agencies on Edvido?

By filling out the form on our website, you can get a free quote from the best branding agencies that suit your goals and budget. The branding agencies you will contact through Edvido will help your online business thrive in personality.

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