{
 "name": "Media Planning Pricing Data 2026 — minimum project sizes of 161 media planning and buying agencies",
 "description": "Minimum project size and team size of media planning and buying agencies listed on Edvido's global directory pages, aggregated by country, region and team size. Snapshot 2026-10-21.",
 "url": "https://www.edvido.com/media-planning-agencies/pricing",
 "distribution": "https://www.edvido.com/data/pricing/media-planning-agencies.json",
 "date_published": "2026-10-21",
 "creator": "Edvido (edvido.com)",
 "license": "CC BY 4.0 — cite as: Edvido, Media Planning Pricing Data 2026 (https://www.edvido.com/media-planning-agencies/pricing)",
 "category": "media-planning-agencies",
 "lang": "en",
 "noun": "media planning and buying agencies",
 "title": "Media Planning",
 "methodology": {
  "population": "Firms listed on 82 Edvido global city pages (any category) whose public directory profile lists Media Planning & Buying as a service line, collected from the public listing API on 2026-10-21. Edvido has no separate city pages for media planning and buying agencies.",
  "deduplication": "One record per firm (by website, else name); a firm listed in several cities or categories is counted once.",
  "price_field": "Minimum project size as published in the firm's public B2B directory profile (such as Clutch and Sortlist), in USD (e.g. \"$5,000+\"). Firms without a published minimum are excluded from price statistics.",
  "country": "Country of the Edvido city page the firm is listed on.",
  "minimum_sample": "Countries, regions and team-size groups with fewer than 20 firms publishing a minimum are not shown; city rows need at least 10 and are small samples.",
  "median": "Median of the published minimum project sizes (band lower bounds)."
 },
 "summary": {
  "firms": 161,
  "city_pages": 82,
  "firms_with_price": 102,
  "price_disclosure_pct": 63.4,
  "n": 102,
  "median_usd": 5000.0,
  "share_le_1k": 31.4,
  "share_ge_10k": 39.2,
  "share_ge_25k": 11.8,
  "team_size_pct": {
   "2 - 9": 34.8,
   "10 - 49": 43.5,
   "50 - 249": 19.3,
   "250 - 999": 1.2,
   "1,000 - 9,999": 1.2,
   "10,000+": 0.0
  },
  "team_size_n": 161
 },
 "min_project_buckets_pct": {
  "$1,000 or less": 31.4,
  "$1,500 – $4,999": 0.0,
  "$5,000 – $9,999": 29.4,
  "$10,000 – $24,999": 27.5,
  "$25,000 – $49,999": 7.8,
  "$50,000 or more": 3.9
 },
 "countries": [
  {
   "country": "United States",
   "firms": 55,
   "n": 30,
   "median_usd": 10000.0,
   "share_le_1k": 16.7,
   "share_ge_10k": 56.7,
   "share_ge_25k": 20.0,
   "small_team_pct": 36.4
  }
 ],
 "regions": [
  {
   "region": "North America",
   "firms": 60,
   "n": 33,
   "median_usd": 10000,
   "share_le_1k": 15.2,
   "share_ge_10k": 57.6,
   "share_ge_25k": 21.2
  },
  {
   "region": "Western Europe & Nordics",
   "firms": 29,
   "n": 20,
   "median_usd": 5000.0,
   "share_le_1k": 45.0,
   "share_ge_10k": 20.0,
   "share_ge_25k": 15.0
  }
 ],
 "by_team_size": [
  {
   "team_size": "2 - 9",
   "n": 33,
   "median_usd": 5000,
   "share_le_1k": 42.4,
   "share_ge_10k": 36.4,
   "share_ge_25k": 0.0
  },
  {
   "team_size": "10 - 49",
   "n": 48,
   "median_usd": 5000.0,
   "share_le_1k": 29.2,
   "share_ge_10k": 39.6,
   "share_ge_25k": 16.7
  },
  {
   "team_size": "50 - 249",
   "n": 21,
   "median_usd": 5000,
   "share_le_1k": 19.0,
   "share_ge_10k": 42.9,
   "share_ge_25k": 19.0
  }
 ],
 "cities": []
}